We all have ideas and dreams about working for ourselves and quitting our nine to five. But what I want to know is could you really do it? Could you take an idea and shape it into an actual job, craft a thought into a business model and have the planning and forethought to make it a success?
My friend Josephine and I would like to have our own cakery. The idea started when I went to a little cafe in Brighton that offered coleslaws and salads; fresh sandwiches and pastries and homemade soups of the day, at really reasonable prices. It planted a little thought in my head, like a seed being plucked from the breeze and embedded in the earth, and whenever I had five minutes my dream developed.
Jojo is the queen of the cake. I have never eated such delicious pieces of art as the cakes she crafts; whether a bit slab of lemon drizzle or carrot cake with the topping that tastes like its been whipped from clouds. And my pet Geordie is a whizz on the cupcake production line, making cute little cakes with pretty toppings.
So what stops me from walking out of the office and embarking on my dream? The answer is threefold.
1) Money. As much as we hate to admit it, it makes the world go round.
2) Fear. What happens if it crashes and burns, and I have to go back cap in hand and with my tail between my legs?
3) The fact that there are a plethora of high street brands offering manufactured, plastic tasting sandwiches which people seem to embrace.
If you had all the money in the world, what would you do? Would you start a boutique of gorgeous garments, or become a yoga instructor in Ibiza? The possibilities are endless.